Every year Pantone Institute declares the color of the year. For 2023 that color is Viva Magenta 18-750, which they describe as “a shade rooted in nature descending from the red family and expressive of a new signal of strength.” It is a color of harmony and balance.

An unconventional shade for an unconventional time:
a new vision. Color of the Year 2023: PANTONE 18-1750 Viva Magenta

Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength.https://t.co/vxEQlBykRT#Pantone pic.twitter.com/pRIP6bI2NH

— PANTONE (@pantone) December 2, 2022

Magenta is a mixture of violet and red. Since our brains perceives different wavelengths of light as different colors (and magenta doesn’t have its own wavelength) there are those who argue that Magenta is a made up color that does not really exist.

For us, of course, magenta exists because we see it all over the shop right now from many of our amazing yarn vendors:

Above:

Left to right:

Periwinkle Sheep Merino Worsted in color Orchid

Kelbourne Woolens Perennial in color Raspberry

Kelbourne Woolens Lucky Tweed in color Magenta

Neighborhood Fiber Co Studio Worsted in color Waverly

Manos Del Uruguay Alegria Grande in color Magenta

Manos Del Uruguay Alegria in color Taffeta

Bottom row:

Freia Yarns Worsted Superwash in color Cochinilla

De Rerum Natura Gilliatt in color Confiture de Rose